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4C Coffee Certification, the certification body of boutique coffee beans

4C Coffee Certification, the certification body of boutique coffee beans

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-03-14
Introduction to the certification body of fine coffee beans 4C coffee certification

Introduction to the certification body of fine coffee beans 4C coffee certification

4C certification is currently widely accepted in the world, involving coffee cultivation, production, processing and other aspects of the supply chain sustainable development management rules, including social, environmental and economic principles. Coffee growers are required to protect biodiversity, protect various nationally endangered plants and animals, properly use and handle pesticides and other chemicals, protect the natural environment and

2015-10-16
One minute, tea or coffee?

One minute, tea or coffee?

Dr.drinks wants to put tea and coffee in a capsule to sell to consumers, and what it needs to do is to speed up. Why do you only drink one cup of coffee at a time and make a pot at home? American Peter Drogan and John Slivan invented KEURIG K-cup coffee to solve this problem, which is specially used to make single-cup coffee. This coffee machine can be used in about a minute.

2015-09-08

"8 yuan coffee" stirs up the prosperous business circle, relying on the "cabbage price" to break through the market?

Seeing a steady stream of customers from the nearby milk tea shop, why is my coffee shop so empty? Anyone who runs a coffee shop knows that one of the key points in selling coffee is that fewer people drink and consume less frequently. Recently, however, in the bustling business district, a wave of cabbage-priced coffee is on the rise. 10 yuan freshly ground coffee, 8 yuan a boutique cup. These cheap coffees not only appear in cross-border dishes such as KFC, Coco, etc.

2016-10-15
Coffee roasting industry analysis Traditional retail cake shop opened to sell freshly brewed coffee roasting + coffee became an industry

Coffee roasting industry analysis Traditional retail cake shop opened to sell freshly brewed coffee roasting + coffee became an industry

In recent years, the mainland of China's traditional retail bakery is undergoing some interesting changes. More and more people are buying freshly baked bread, dessert or made-to-order cake with a cup of freshly brewed coffee, drink or ice cream. Many bakeries are equipped with coffee, drink and ice cream machines. Some large bakery chains also offer in-store seating, or like the French.

2016-03-08
Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
Starbucks VS McDonald's: who touched whose coffee?

Starbucks VS McDonald's: who touched whose coffee?

McDonald's selling coffee at a high price is just a measure to add a product and make a higher profit. Starbucks coffee with Hamburg and low price promotion can compete with McDonald's in the short term, but it may hurt its strategic positioning. Coffee pope encounters cross-border competition from the king of fast food, and a top contest has opened Starbucks VS McDonald's: who touched whose coffee? ■ Wen / Liu Yong

2015-08-13
Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop operation sharing international chain coffee shop diffuse coffee

Coffee shop: Overall, coffee shop is not a very good business, facing a series of problems such as high initial investment, high fixed cost, poor capital turnover efficiency, low growth rate, easy to reach the upper limit of income, fierce competition, etc. But in Zhongguancun, a place with a large population density, a large floating population and a large gathering of white-collar students, it can be said that it is second only to hotels in terms of just demand and inevitably leads to countless

2015-01-12
Peet's coffee used to be so delicious.

Peet's coffee used to be so delicious.

The founder of Peets Coffee is Alfred Peet, an immigrant from the Netherlands to the United States. He found that American coffee was so bad that he opened the first Peets Coffee in Berkeley in 1966. How influential is Peets coffee? Peets coffee makes many Americans drink good coffee for the first time. There are too many people who are involved in boutique coffee, saying that

2014-08-04
Peet's coffee used to be so delicious.

Peet's coffee used to be so delicious.

The founder of Peets Coffee is Alfred Peet, an immigrant from the Netherlands to the United States. He found that American coffee was so bad that he opened the first Peets Coffee in Berkeley in 1966. How influential is Peets coffee? Peets coffee makes many Americans drink good coffee for the first time. There are too many people who are involved in boutique coffee, saying that

2015-05-11
Common drinks in cafes what do you sell in your cafe?

Common drinks in cafes what do you sell in your cafe?

Green tea likes and drinks green tea most often. I remember there is such a sentence in the advertisement: the beverage that stores the mood. Yes, take a sip, astringent, sweet and full of freshness, and as if back to the tea forest, see the green mountains, experience the busyness of tea pickers. A breath from nature comes from the feet, and I am the combination of nature. I like to hold the bottle of green tea and look through it.

2015-09-06
The basic knowledge of Coffee in Chinese Coffee Culture

The basic knowledge of Coffee in Chinese Coffee Culture

Now drinking a 25-yuan medium latte at Starbucks is no longer a very common thing, even if you drink it in the Forbidden City. Coffee industry associations spent a lot of money on various coffee promotion activities in Beijing and Shanghai. It was seven or eight years ago, when a cup of coffee plus a piece of Kenny G jazz, plus a village.

2015-08-19
More like a some coffee bar creative furniture store selling furniture than a furniture store

More like a some coffee bar creative furniture store selling furniture than a furniture store

More and more stores are starting to play their cards out of order. For example, there are accessories stores that turn their style into bathrooms, or they may be more like a buyer's shop in the living room than your own. Shop owners who are inspired by their ideas, what they like most is to see the guests amazed when they enter the store. And some coffee bar, located in the center of Daning, gorgeously put itself because of hundreds of different seats and sofas.

2015-12-29
The flavor description of civet coffee with a particularly mellow flavor introduction to the characteristics of fine coffee

The flavor description of civet coffee with a particularly mellow flavor introduction to the characteristics of fine coffee

In the coffee industry, Kopi Luwak is widely regarded as a product with novelty as the selling point. The American Special Coffee Association (Specialty Coffee Association of America,SCAA) says the industry consensus is that it tastes bad. SCAA quoted a coffee expert as saying: obviously, the selling point of Kopi Luwak is its story, not its quality. Adopt SCAA

2016-10-06
Ethiopian Coffee Bean Story Coffee taboo Historical characteristics Flavor description treatment

Ethiopian Coffee Bean Story Coffee taboo Historical characteristics Flavor description treatment

According to the flavor description of Ethiopian coffee beans, Getachew Mengistie, director of the Ethiopian Bureau of intellectual property, bluntly pointed out that farmers sell raw beans for $1.45 per pound, while Starbucks sells for $26 per pound in the United States, 18 times the price difference between the two places. The reason is that Ethiopia does not know to use intellectual property rights to create value for farmers, as long as it produces Ethiopian high-quality products.

2016-10-19
The basic knowledge of Fine Coffee in Chinese Coffee Culture

The basic knowledge of Fine Coffee in Chinese Coffee Culture

Now drinking a 25-yuan medium latte at Starbucks is no longer a very common thing, even if you drink it in the Forbidden City. Coffee industry associations spent a lot of money on various coffee promotion activities in Beijing and Shanghai. It was seven or eight years ago, when a cup of coffee plus a piece of Kenny G jazz, plus a village.

2015-06-13
Grass-roots vs Tuhao: how can entrepreneurial coffee survive?

Grass-roots vs Tuhao: how can entrepreneurial coffee survive?

How popular is starting a business? Just go to Entrepreneurship Street for coffee! And when the cafe itself has become a start-up project, it is necessary to pay attention to origin and play! But in the final analysis, it is still a story that sells stories. Coffee always moistens the throat when telling stories. (article by Zhang Shule) published in "sales and Market"

2015-08-19
How long can coffee and brand cross-border mash-up

How long can coffee and brand cross-border mash-up "golden oil" be popular?

Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai

2015-06-10
Whose cheese did Never Coffee move behind the 9.9 yuan boutique coffee? New information about coffee industry

Whose cheese did Never Coffee move behind the 9.9 yuan boutique coffee? New information about coffee industry

Why do I dare to do the business of 9.9 yuan coffee? Starbucks American coffee sells for 26 yuan a cup in China, $1.75 in the United States, 3 yuan a bottle of Coca-Cola in China and $1.50 in the United States. This simple price comparison illustrates two problems: 1. Starbucks can make money even if it sells 10 yuan, and it is this person in the United States.

2016-01-23
Learn about coffee 4C Association Coffee Certification details

Learn about coffee 4C Association Coffee Certification details

4C certification is a widely accepted management rule in the world, which involves the sustainable development of coffee cultivation, production, processing and other aspects of the supply chain, including social, environmental and economic principles. Coffee practitioners are required to protect biodiversity, protect all kinds of national endangered animals and plants, correctly use and handle pesticides and other chemicals, protect the natural environment and

2015-12-02
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